In a LFW defined by emerging talent, the 2010 Fashion Awareness Direct Awards were a mine of future creative promise, with young designers drawing on personal and collective memories to produce the designs of the future.
AIMEE MATTHEW JOHN
FAD (Fashion Awareness Direct) is a creative charity supporting young people to bridge the gap between education and industry
Open to undergraduates studying fashion in the UK, the competition's aim is to highlight and support creative young people at the earliest stage in their careers
Since 2008 FAD has worked in collaboration with Vauxhall Fashion Scout, providing a unique platform for fashion students and their universities to showcase at London Fashion Week
Past FAD finalists have successfully gone on to work for brands such as Vivienne Westwood, Hussein Chalayan, Burberry, Aquascutum and Jean Paul Gaultier
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